Designed for slower, more intentional photography.

A digital camera that changes how you shoot.

Switch styles instantly — no apps, no editing.
Just switch the filter — and shoot.

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How it works

  • Choose a filter — or add a card.
  • Press the shutter.
  • A whole new look.

Why it matters

No screen by design — stay present.
The surprise is the point.

Featured in TIME’s Best Inventions 2021

A digital camera that looks like film, with interchangeable filters and film-like results.

What you get

Everything you need to start shooting:

  • A fully functional digital camera
  • 4 built-in film tones
  • Video & time-lapse (USB-C power)
  • SD card included
  • USB-C charging & transfer

Everything you need to capture the moment — nothing that pulls you away from it.

Not a toy camera.
A different way to experience photography.

See differently.

No apps. No editing. Just switch and shoot.

Original

Black & White

Sepia

Blue

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Time-lapse

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Video

Start with what’s built in. Then take it further.

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A camera that grows with you.

Start simple — then make it your own any time.

  • Expand with filter cards
  • Swap cases to match your style
  • Add lenses, lights, and more

Change the way you see, instantly.

Just slide in physical filter cards.

Burgundy

Monochrome Elegance

Moody

Dynamic

More ways to create.

Expand with lenses, lights, and more.

A Modular Camera System.

Build your setup over time.

10+ physical filter cards available. Explore more ways to shoot
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Stop reviewing. Start experiencing.

No screen.
No second guessing.
Just the moment.

Featured in New York Times Wirecutter 2025

A simple digital camera with a soft, nostalgic look — designed to keep the focus on taking photos, not reviewing them.

Explore the Collection

Same core camera.
Different cases and creative add-ons.
Make it yours.

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Real photos. Real people. Real moments.

Shot on Paper Shoot

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Re-Tone the Way You Shoot.

Most cameras chase perfection.
This one captures feeling.

Pick your tone. Start shooting.

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